MARKETING LEADERSHIP • GROWTH • CREATIVE STRATEGIST
I’m Joel Durkee, a senior marketing leader experienced in product positioning, branding, demand generation, content, and AI-enabled operations from a strategic and creative perspective.
Discuss an opportunity
3,000+
SQL conversions in a launch's first month
14
companies & entrepreneurs
5x
Increase to organic website traffic
GovTech, HealthTech, SaaS, Real Estate
GTM STRATEGY
Launched new cloud software product
Partnered with product and sales on positioning, creative direction, landing-page content, email, social, video, graphics, and launch execution for Payment Manager.
3,000+
SQL conversions
1 Month
To Achieve the result
START UP GROWTH
Built a brand and demand engine from the ground up
Created positioning, identity, website, SEO-ready content, leasing assets, social, newsletter, Google Ads, and a full digital acquisition program.
19,000+
Website visits
2,200
Paid
SEO
Website content generation, growing SEO traffic
Built a content operating model across 15+ SMEs and reviewers, established a 22-post annual pipeline, modernized the website, and aligned assets to buyer needs.
5x
Organic traffic
30%
YoY B2B sales growth
MARKETING OPS
Used AI to speed up production and optimization
Analyzed campaign performance and rebuilt the content, design, review, and approval process with clear evaluation checkpoints.
83%
Less production time
40%
Demo sign
BRAND
Brought a new brand across all customer touchpoints
Implemented the corporate rebrand across educational webpages, Marketo emails, newsletters, social, print collateral, event assets, and sales materials.
7x
Conversion increase
Multi-Channel
Brand implementation
AI TRANSFORMATION
Brought company-wide AI implementation and training
Evaluated 100+ tools and initiatives, designed training and proficiency standards, implemented deal-triage concepts, and established governance across functions.
100+
Tools evaluated
6 Departments
Automated
What People Said
"What a phenomenal job he did for me. He guided me truthfully, truly looking out for what was best for me. He took the time to explain my options clearly and advised me accordingly.
The site is beautiful, artfully done and well structured. I’m grateful for his work and would highly recommend him."
Angela Campbell
A Rhema Word Ministries
Angela Campbell
A Rhema Word Ministries
"Joel has successfully led branding projects for startups, rebranded a national consulting firm’s website, and driven measurable growth with companies in real estate, venture capital, eCommerce, and technology. His commitment to solving problems before they arise and mentoring others reflects his core philosophy: to build stronger teams and create meaningful impact."
Casey Sherman
American Heart Association
Casey Sherman
American Heart Association
Featured Projects
Advertising 20th Place to Full Occupancy
Created a unique brand identity for 20th Place, an apartment complex managed by Cassadyne Properties; launched its website, social media channels, and email newsletter, establishing a comprehensive marketing presence and brand from the ground up, launching and managing Google Ads, generating 13,000+ website visits, 1,800 application page clicks, and 124 confirmed prospects to achieve 100% occupancy by one year.
Supported Global Company's Rebrand
I supported the creative direction of Carestream Dental's Sensei brand, and collaborated with teams from both the US and UK to align on messaging. I also guided the the overall direction of their new branding.
Increasing Webinar Attendance by 7x
As a marketing advisor for The CCIM Institute, a real estate education nonprofit, following their rebrand. I joined to help elevate several key parts of their marketing. One major takeaway was helping them grow their webinar attendance by 7x over the 3 month contract through improved email content, design, and strategy.
Reducing Workload 83% & Increasing Demo Sign Ups 40%
I leveraged an AI analytics tool to conduct a performance analysis, guiding the model through targeted chi-square tests on self-compiled datasets to discover team process inefficiencies. My findings freed up 83% of the teams workload in a review and development time. I also identified a strategic shift that drove up to 40% increase in demo sign-ups.
How To Work With Me
Project-Based
Defined scope, fixed timeline. Ideal for brand launches, logos, website builds, or one-time deliverables, or AI workflow implementation or training.
Fractional
Your in-house team without the overhead of a full-time hire. Great for Google Ads management, repeated one-off graphic design needs, or email marketing support.
Full-Time
Open to the right opportunity.