Joel Durkee
I help small B2B companies and start-ups in healthcare, SaaS, and real estate build their marketing engine (strategy, execution, and AI-assisted workflows) without the cost of a full-time hire.
Contact Me
8+
years experience
14
companies & entrepreneurs
8
clients served
6
specialty areas
My Services
Branding Strategy
Brand identity, positioning, visual design systems
Logo Design
Mark, wordmark, and full identity packages
Paid Ads
Paid search campaigns, bidding strategy, conversion
WordPress & SEO
Site builds, on-page SEO, organic traffic growth
Email & webinars
Campaigns, automation, event-driven nurture
Sales enablement
Decks, one-pagers, messaging frameworks
AI Consulting | Implementation & Team Training
Helping teams adopt AI tools, streamline workflows, and build internal capability
Branding Strategy
Brand identity, positioning, visual design systems
Logo Design
Mark, wordmark, and full identity packages
Google Ads & PPC
Paid search campaigns, bidding strategy, conversion
WordPress & SEO
Site builds, on-page SEO, organic traffic growth
Email & webinars
Campaigns, automation, event-driven nurture
Sales enablement
Decks, one-pagers, messaging frameworks
AI Consulting | Implementation & Team Training
Helping teams adopt AI tools, streamline workflows, and build internal capability
About Me
I'm a marketing expert with nearly a decade of experience working across SaaS, real estate, health care, nonprofits, and consulting. I as am a certified AI workplace efficiency specialist with experience working with a global AI company and working as an AI implementor within a collection of small businesses.
How To Work With Me
Project-Based
Defined scope, fixed timeline. Ideal for brand launches, logos, website builds, or one-time deliverables, or AI workflow implementation or training.
Fractional
Your in-house team without the overhead of a full-time hire. Great for Google Ads management, repeated one-off graphic design needs, or email marketing support.
Full-Time
Open to the right opportunity.
What People Said
"What a phenomenal job he did for me. He guided me truthfully, truly looking out for what was best for me. He took the time to explain my options clearly and advised me accordingly.
The site is beautiful, artfully done and well structured. I’m grateful for his work and would highly recommend him."
Angela Campbell
A Rhema Word Ministries
Angela Campbell
A Rhema Word Ministries
"Joel has successfully led branding projects for startups, rebranded a national consulting firm’s website, and driven measurable growth with companies in real estate, venture capital, eCommerce, and technology. His commitment to solving problems before they arise and mentoring others reflects his core philosophy: to build stronger teams and create meaningful impact."
Casey Sherman
American Heart Association
Casey Sherman
American Heart Association
Featured Projects
Advertising 20th Place to Full Occupancy
Created a unique brand identity for 20th Place, an apartment complex managed by Cassadyne Properties; launched its website, social media channels, and email newsletter, establishing a comprehensive marketing presence and brand from the ground up, launching and managing Google Ads, generating 13,000+ website visits, 1,800 application page clicks, and 124 confirmed prospects to achieve 100% occupancy by one year.
Supported Global Company's Rebrand
I supported the creative direction of Carestream Dental's Sensei brand, and collaborated with teams from both the US and UK to align on messaging. I also guided the the overall direction of their new branding.
Increasing Webinar Attendance by 7x
As a marketing advisor for The CCIM Institute, a real estate education nonprofit, following their rebrand. I joined to help elevate several key parts of their marketing. One major takeaway was helping them grow their webinar attendance by 7x over the 3 month contract through improved email content, design, and strategy.
Reducing Workload 83% & Increasing Demo Sign Ups 40%
I leveraged an AI analytics tool to conduct a performance analysis, guiding the model through targeted chi-square tests on self-compiled datasets to discover team process inefficiencies. My findings freed up 83% of the teams workload in a review and development time. I also identified a strategic shift that drove up to 40% increase in demo sign-ups.